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Armani Taps Kendall Jenner as Fragrance Ambassador

Kendall Jenner will star in a campaign for the new ‘Power of You’ fragrance.

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By: Rachel Klemovitch

Assistant Editor

Emporio Armani has named Supermodel Kendall Jenner as its new Global Fragrance Ambassador. 

Jenner will be featured in the new Power of You eau de parfum campaign. 

Giorgio Armani approved of the scent before his passing in September 2025. The Power of You eau de parfum launches on January 20. 

A new teaser for the scent was featured on Instagram, introducing the rounded rectangular blush bottle.

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A post shared by Armani beauty (@armanibeauty)

The parfum features passion fruit with vanilla and frangipani for a luminous and grounded fragrance.

As the new fragrance ambassador, Jenner joins British actor Nicholas Galitzine and American actress Sydney Sweeney.

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Photo: Instagram/ Armani Beauty

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